The secret first principles of a human centric product culture

Is your culture actually human centric?

So many companies believe that they have customer centric cultures, but they are adopting an inside-out approach to business by deploying mission statements like "we aim to revolutionize an industry".

The impact is that your product team is left without principled guidance for day to day decision making.

The alternative is to address your customers need from three perspectives: Buyer, Hero, Fan.

Come join me for this short masterclass on how to establish a human centric product culture.