January 15

Faith: Employing the APFADS customer transformation management methodology [Vol. 3]

Great, you have connected with the sense of purpose that your customers and employees have that are strongly aligned with your mission. Yet the touchstone of purpose does lead to action.

It gets people to lean forward, but it does not necessarily lead to them having the courage to take action. To get someone to take action, even when it is an action they know they should take, they have to trust that things will work out and that their investment is going to be worth it.

Which is to say that they need Faith. Let me explain in this third installment of the APFADS customer transformational management methodology.


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}